Which type of video does your business need?
Brand film, product video, explainer, recruitment, event, testimonial, social. They are not competing options. Each one is built for a different goal. Match the goal and the answer is obvious.
The fastest way to pick a video type is to stop thinking about types. Start with what you are trying to make happen. Each format below exists to do one job well, so find your goal and the format picks itself.
Brand film
The flagship. It makes people feel who you are and why you are different, so you are the obvious choice before price even comes up. Best when you are selling something considered, or competing against bigger names. This is the lane behind our work for Munich Re and McDermid.
Product or explainer video
Shows what the thing is, what it does, and why it matters, fast. A product video leans on the real thing looking great. An explainer leans on clarity, often with motion or animation, to remove confusion before a sales call.
Recruitment / employer-brand video
Makes the right candidate want to work there before they have even applied. Especially powerful for industrial, technical, and high-growth companies fighting for talent.
Testimonial / case-study video
A real customer saying the thing you cannot credibly say about yourself. The highest-trust asset you can put in front of a prospect who is close to deciding.
Event / conference film
Multi-camera coverage, executive interviews, and a sharp recap that lives long after the room empties. Turns one day into a year of content. See our Phonexa and events work.
Social content system
Not one video, a steady engine of short-form built around your goals and your audience. This is how you stay top of mind between the big swings. It is what we built for LawVo as a 45-video authority system.
Internal comms / training video
Gets everyone on the same page, onboards faster, and replaces the meeting that should have been a video. Quieter than the rest, but it pays for itself in time saved.
Most growing businesses do not need one video. They need the right small mix.
You probably need more than one
A brand film earns the trust. A few product or testimonial videos close the deals. A social system keeps you visible in between. The mistake is treating each as a separate, one-off project with a separate scramble. The smarter play is a small system planned together, which is cheaper per asset and far more consistent. If you are still working out what any of this is for in the first place, start with the result, not the format.
Not sure which mix is right?
Tell us your goal for the next ninety days. We'll tell you the smallest set of videos that gets you there.